Modern Day Marketer: Know your hand-raisers when marketing to your users or audience
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Clearbit Claimed Clearbit
Brett McGrath Claimed Brett McGrath
Posted Feb 21, 2022 2 min read
Modern Day Marketer: Know your hand-raisers when marketing to your users or audience
The Juice Claimed The Juice
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Jonathan and Brett are fired up about an article by Janet Choi, Head of Content at Clearbit, titled "Know you hand-raisers: why marketing to your user base isn't working anymore." What is hand-raiser and what makes someone raise their hand? Why aren't users also your buyers? Why is PLG (product-led growth) the future of B2B SaaS? In this episode, your favorite modern-day marketer duo tackles these complex questions.

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