Marketing for mass appeal is a relic of traditional CPG engagement strategies - especially when we know better (and can do better). Modern businesses already have the data they need to personalize with context, more easily, and more meaningfully than has ever been possible.

To personalize 1:1 experiences at scale, you need to be able to pinpoint your customer, layer on consumer insights for smart targeting and segmentation, and activate across your marketing channels. That's the future of CPG marketing - and it's already here.