Pick Your Audience, Pick Your Future: How to Define Quality Content
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9 min read
Pick Your Audience, Pick Your Future: How to Define Quality Content

Sitting on a stage to talk to some marketers (as Hollywood writers do from time to time), Aaron Sorkin  once said  the following: "If you prepared beef the way that you are sure would appeal to the most people, it would be a McDonald's hamburger every time, [but] I try to w

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