GO-TO-MARKET MADE SIMPLE ROADSHOW – AUSTIN, OCT 2024
4 min read
GO-TO-MARKET MADE SIMPLE ROADSHOW – AUSTIN, OCT 2024

Why should you attend:
Go-To-Market is evolving faster than we can keep up. A majority of the funnels are focused on sales and marketing efficiency and ignore go-to-market motions that include product and customer success. The rise of PLG, ecosystem, and ABM coupled with traditional inbound and outbound motions have revenue leaders looking for a more holistic way to run their business. The questions on the minds of every go-to-market leader are:

• which GTM plays are right for your business?
• what technology do you need to support your GTM plays?
• if the funnels don't work then what does?
• how do you budget and new roles for emerging and evolving GTM motions?

There is no one answer and it certainly cannot be solved in one-off executive offsite.