YouTube continues to transcend generations, devices and continents adding an additional 1.5 billion users in the last decade1. Shorts, the latest evolution, delivered over 70 billion2 daily views within a few months of launch, demonstrating how YouTube sits perfectly at the intersection of social, entertainment and commerce. Delighting consumers with a special blend of unique, authentic and licensed content has led to no shortage of commercial opportunities but approaching its 20th Birthday on Valentine's Day, buying YouTube advertising remains a love-hate relationship.