Associated with
Vlad Flaks
6 min read
Multi-Channel Attribution Models
This article describes the causes of inaccurate assessment of advertising channels with popular attribution models in Google Analytics and formulates the principles of a more reliable algorithms.
More Ways to Read:
🧃
Summarize
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
Owox
Featured by Cut the Fluff
