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Erica is a professional writer, editor, coach, and consultant.
She's posted hundreds of thousands of times on social media, and edited 3M+ words (from articles to social posts to newsletters to research reports to sales pages and everything in between — except ads, she doesn't mess with ads).
After 4.5 years as a Head of Content at a B2B marketing agency, she left her job to start her own businesss, Cut the Fluff. She had one goal: Help solopreneurs and founders think clearer about their content, and translate that clear thinking into stronger narratives. This helps them grow their authority and influence, attract their ideal customers, and earn more money.
She helps her clients and students reach this goal through her 1:1 Content Sparring 🥊 program and 3 flagship digital courses.
She’s built an audience of over 85k+ across Twitter & LinkedIn by showing up as her quirky self, prioritizing value over virality, and valiantly debunking bad writing and editing advice (someone has to do it).