Most brands treat video like a one-off campaign. Jordan Tennenbaum treats it like a living system.

In this tactical session from Goldcast's Summer Camp, Jordan (Head of Social at Talkdesk) breaks down how to build a video engine that actually feeds itself-turning every shoot into a dozen assets, and every asset into brand equity.

He covers how to spot low-lift moments worth recording, how to get cross-functional buy-in, how to keep your video ops from feeling like a factory-and why consistency is what makes B2B brands feel cool.

If you're a content leader, social strategist, or just trying to do more with less-this is your blueprint.

📍Chapters below. This one's worth pausing everything for.

---

00:00 - Welcome + why this session matters
02:48 - The "Video Engine" mindset shift you need
05:22 - Creating content *around* the conversation (not just the event)
07:44 - From webinar to social gold: Jordan's system
10:10 - Why repurposing doesn't mean repeating
12:34 - Building trust with your internal collaborators
14:58 - The small bets strategy: fast, frequent, and easy-to-ship
17:15 - Metrics that matter (and the ones that don't)
20:05 - Where most brands go wrong with content reuse
22:49 - The real reason consistency beats cleverness
25:31 - Final advice: make video your content infrastructure

---

#B2BMarketing #VideoContent #JordanTennenbaum #Talkdesk #GoldcastSummerCamp #ContentStrategy #VideoEngine #ContentRepurposing #MarketingOperations #B2BContent #SocialVideo #MarketingLeadership #WebinarStrategy #BrandBuilding #MarketingSystems #ContentInfrastructure #EvergreenContent #RepurposeWithPurpose #ContentMachine #ContentPlaybook #VideoMarketingStrategy #ContentOps #ContentLifecycle #ScalableContent #MarketingInnovation