Video marketing is undoubtedly the best way to communicate a message in 2023. And 73% of marketers incorporate a brand video into their marketing strategy. But what is a brand video? Who's doing it well? And most importantly, how can you get started? What Is a Brand Video? A brand video focuses on the brand, employees, or core products and services. They can be one minute to 10 minutes long, and are usually professionally produced. (At Contentworks Agency we also make brand videos for clients looking to launch, relaunch or celebrate a business milestone.) 5 Types of Brand Videos 1.