If your marketing team is feeling pressure to do more with less, measuring the value of your efforts is more important than ever. It's easy to assume that tracking the return on investment (ROI) of organic social media is impossible. But that's far from true. In this article, we'll cover social media case studies that show how marketers are using organic campaigns to drive traffic, generate leads, and make sales. We'll also cover how you can measure your own results using Agorapulse's social ROI tool. If you prefer to listen instead, catch a replay of the webinar. This article recaps