Volkswagen Beetle "Ugly" Ad
Posted Aug 9, 2023 2 min read
Volkswagen Beetle "Ugly" Ad

This classic campaign for the VW Beetle always poked fun at how "ugly" the car was, but then retorted with how practical it is in the copy. The VW ad reminds me of a classic Joe Sugarman ad where he openly bashes a thermostat he used to sell by saying "It had no digital readout,...Read More

More Ways to Read:
📓 Original Deep Dive The full article for those who want to immerse themselves
🧃 Juice It The key takeaways that can be read in under a minute
Sign up to unlock