Third-Party Cookies Are Here to Stay: Why It Doesn't Matter Much in 2024
Posted Jul 29, 2024 7 min read
Third-Party Cookies Are Here to Stay: Why It Doesn't Matter Much in 2024

Earlier this year, Google began a phased rollout of third-party cookie deprecation to 1% of Chrome users, intending to extend this to everyone by the year's end. But now, they've reversed course, seemingly having misjudged the impact of such a move.

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