In this episode of Straight to Voicemail, host Amanda Smith taps with Chelsea Castle, Head of Content & Brand at Close, as she shares how founder-led storytelling is shaping the future of B2B content.

With a background in journalism and brand strategy, Chelsea shares how her team is creating smarter content that goes beyond attention-grabbing to actually drive business outcomes. From reinvigorating Close's content engine with its CEO to creating product stories that resonate on a human level, Chelsea breaks down what it takes to stand out in a crowded CRM market.

In this conversation, you'll hear about:

How Chelsea is using founder-led content to revamp Close's brand vision
The "hivemind" approach to daily collaboration with her CEO
Why storytelling is key, even when the product isn't "sexy"
How Close is making conceptual product series that cut through the noise