Posted Jan 14, 2022
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10 min read
Top 8 Account-Based Marketing Strategies Every Marketer Should Know
Account-based marketing is a phrase most people have heard, but might not understand. Account-based marketing (ABM) is a strategy for identifying and approaching important accounts with the highest chance of becoming clients. It brings in the age-old debate between marketing and sales and who contributes more. Sales is the first thing that often comes to [...]
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