Navigating Consent: Opted-In Leads vs. Non Opted-In Data 
Posted Oct 6, 2023 6 min read
Navigating Consent: Opted-In Leads vs. Non Opted-In Data 

The article emphasizes the significance of consent, stating that opted-in leads have provided permission for contact, while non-opted-in data lacks this consent. It also points out that this consent is a driving factor behind the varying costs of data records and leads, and underscores the importance of focusing on building lists of opted-in leads for ethical and legal marketing practices, especially considering potential fines associated with non-compliance in certain regions like Europe.

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