Associated with
Elise Dopson
21 min read
30+ Influencer Marketing Statistics You Should Know
Social media has become one of the most impactful inventions of the 21st century. Around 61.4% of the world's population is active on some kind of social media platform, be it Facebook, Instagram, or Twitch. But users aren't just following their friends-68% of users also follow their favorite brands to stay up to date with their latest products.
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