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Non-Profit Marketing / Convince & Convert / Videos
How Google is Forcing Your Content to Get Better
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Jay Baer Jay Baer
Kyle Lacy Kyle Lacy
Posted Oct 5, 2013 • 3 min read
How Google is Forcing Your Content to Get Better
Convince & Convert Convince & Convert

Google's Hummingbird and other changes are deemphasizing keywords, and newly emphasizing topical focus and authority. What does this mean for content marketers?

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