When you understand *why* your buyers buy, you can market smarter.

On this episode of our Digital Marketing Troop podcast, Katelyn Bourgoin shares research and stories that illustrate why people "hire" products or service providers to do a job, and how marketers can use these insights to market smarter.

In 30 minutes, you'll learn:

🔹 Why customers "hire" products to do a job
🔹 How marketers can extract insights from customers
🔹 Why reviews and testimonials are copy gold
🔹 How to validate what you hear from customer interviews