Katelyn Bourgoin
Katelyn Bourgoin Claimed

Katelyn Bourgoin

Followed by members
CEO of Customer Camp // Stop Guessing. Market Smarter.

Do you know *exactly* which customers to target and what fuels their buying decisions?

If not, growth will always feel painfully slow.

I can help.

Hey, I’m Katelyn Bourgoin. I'm a marketer by trade and a 4X founder by choice. My specialty is helping growth-hungry teams figure out what triggers customers to buy so they can market smarter.

I've been called an "influential entrepreneur" by Forbes and named as one of the "top 20 wonder women of SaaS marketing and growth." I’ve run my own branding agency—reeling in clients like Target and Holiday Inn—built and sold a restaurant consulting business in under 2 years, and founded a VC-backed tech company that Inc. Magazine once called “the next LinkedIn” (spoiler: that last one didn’t quiiiiiiite go as planned).

Over the years, I’ve been featured in Forbes, Inc., USA Today, HuffPost, CBC, CTV, Bustle, and more. That's my professional highlight reel... but what does any of it really mean? And why should you give a damn?

Well, it means that I've been in the game long enough—and made enough mistakes along the way—that I know some stuff. I founded Customer Camp because I was sick and tired of watching smart people struggle. We help teams to focus on what matters most, yet is often neglected: deeply understanding their customers.

After all... whoever gets closer to the customer wins.

Featured content

The Ultimate Guide to Buying Triggers: How Marketers Can Use Trigger Events to Reduce Costs and Drive Sales
Article
Mere Exposure Effect 🧠 Why We Buy
Article
Twitter Thread System **Free Template**
Toolkit
🧃
How crafty marketers use buying triggers to outsmart their competition
Article
The Trigger Technique: Turn Buyer Stories Into Smarter Marketing Campaigns
Webinar

Most engaged

The Ultimate Guide to Buying Triggers: How Marketers Can Use Trigger Events to Reduce Costs and Drive Sales
Article
🧃
The State of the B2B Podcast Listener
Report
🧃
How crafty marketers use buying triggers to outsmart their competition
Article
🧃
5 Best Examples Of User Personas
Article
5 Best Examples Of User Personas
Article
Office Hours: The Trigger Technique: A Framework To Turn Customer Research Into Marketing Campaigns
Webinar
Twitter Thread System **Free Template**
Toolkit
🧃
How to Use the Trigger Technique
Case Study
🧃
The Ultimate Guide to Buying Triggers
eBook
🧃
How To Find Where Your Customers Are Hanging Out Online with Rand Fishkin
Podcast Episode

Latest Content

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How to improve your online reputation to acquire more users and customers
Article
🧃
The State of the B2B Podcast Listener
Report
How this creator grew her email list 5x with sponsorships and referrals
Article
How to use ConvertKit's Paid Recommendations to grow your income and email list
Article
5 Best Examples Of User Personas
Article
Uncover why your customers 'truly' buy
Webinar
The Real Reason Your Customers Buy with Bob Moesta
Podcast Episode
How To Pitch Your Business So Mark Cuban Invests with Dan Martell
Podcast Episode
How Big Businesses Can Innovate Like Scrappy Startups with Ben Yoskovitz
Podcast Episode
How To Write Emails That Customers Love Opening with Val Geisler
Podcast Episode
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Do you know *exactly* which customers to target and what fuels their buying decisions?

If not, growth will always feel painfully slow.

I can help.

Hey, I’m Katelyn Bourgoin. I'm a marketer by trade and a 4X founder by choice. My specialty is helping growth-hungry teams figure out what triggers customers to buy so they can market smarter.

I've been called an "influential entrepreneur" by Forbes and named as one of the "top 20 wonder women of SaaS marketing and growth." I’ve run my own branding agency—reeling in clients like Target and Holiday Inn—built and sold a restaurant consulting business in under 2 years, and founded a VC-backed tech company that Inc. Magazine once called “the next LinkedIn” (spoiler: that last one didn’t quiiiiiiite go as planned).

Over the years, I’ve been featured in Forbes, Inc., USA Today, HuffPost, CBC, CTV, Bustle, and more. That's my professional highlight reel... but what does any of it really mean? And why should you give a damn?

Well, it means that I've been in the game long enough—and made enough mistakes along the way—that I know some stuff. I founded Customer Camp because I was sick and tired of watching smart people struggle. We help teams to focus on what matters most, yet is often neglected: deeply understanding their customers.

After all... whoever gets closer to the customer wins.

44
articles
1
case study
1
ebook
60
podcast episodes
2
reports
1
toolkit
5
videos
7
webinars