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Katelyn Bourgoin
Katelyn Bourgoin Claimed
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CEO of Customer Camp // Stop Guessing. Market Smarter.

Do you know *exactly* which customers to target and what fuels their buying decisions?

If not, growth will always feel painfully slow.

I can help.

Hey, I’m Katelyn Bourgoin. I'm a marketer by trade and a 4X founder by choice. My specialty is helping growth-hungry teams figure out what triggers customers to buy so they can market smarter.

I've been called an "influential entrepreneur" by Forbes and named as one of the "top 20 wonder women of SaaS marketing and growth." I’ve run my own branding agency—reeling in clients like Target and Holiday Inn—built and sold a restaurant consulting business in under 2 years, and founded a VC-backed tech company that Inc. Magazine once called “the next LinkedIn” (spoiler: that last one didn’t quiiiiiiite go as planned).

Over the years, I’ve been featured in Forbes, Inc., USA Today, HuffPost, CBC, CTV, Bustle, and more. That's my professional highlight reel... but what does any of it really mean? And why should you give a damn?

Well, it means that I've been in the game long enough—and made enough mistakes along the way—that I know some stuff. I founded Customer Camp because I was sick and tired of watching smart people struggle. We help teams to focus on what matters most, yet is often neglected: deeply understanding their customers.

After all... whoever gets closer to the customer wins.

Featured content
Mere Exposure Effect 🧠 Why We Buy
Article
Customer Camp Claimed Customer Camp
Twitter Thread System **Free Template**
Toolkit
How crafty marketers use buying triggers to outsmart their competition
Article
Customer Camp Claimed Customer Camp
The Trigger Technique: Turn Buyer Stories Into Smarter Marketing Campaigns
Webinar
Most engaged
How crafty marketers use buying triggers to outsmart their competition
Article
Customer Camp Claimed Customer Camp
Twitter Thread System **Free Template**
Toolkit
The Trigger Technique: Turn Buyer Stories Into Smarter Marketing Campaigns
Webinar
Stop Selling Courses & Start Selling These
Report
🧃
Names 🧠 Why We Buy
Article
Customer Camp Claimed Customer Camp
How To Write Emails That Customers Love Opening with Val Geisler
Podcast Episode
Customer Camp Claimed Customer Camp
Stop Guessing What Your Customer Wants To Hear with Katelyn Bourgoin
Podcast Episode
Top of Mind Top of Mind
What triggers people to buy: Katelyn Bourgoin
Podcast Episode
23 Ways to do Audience Research (and Better Understand Your Customers)
Article
Customer Camp Claimed Customer Camp
A Crash Course in SaaS Audience Research
Video
Latest Content
Stop Selling Courses & Start Selling These
Report
🧃
Names 🧠 Why We Buy
Article
Customer Camp Claimed Customer Camp
Satisficing 🧠 Why We Buy
Article
Customer Camp Claimed Customer Camp
‎The Real Bottom Line on Apple Podcasts
Podcast Episode
Why People Buy, with Katelyn Bourgoin | Silverback Strategies
Podcast Episode
Mere Exposure Effect 🧠 Why We Buy
Article
Customer Camp Claimed Customer Camp
Long Story Short - Why We Buy with Katelyn Bourgoin
Podcast Episode
The Trigger Technique: Turn Buyer Stories Into Smarter Marketing Campaigns
Webinar
Avoid These Mistakes When Building a Marketing Strategy from Scratch - Jason Bradwell
Article
Jason Bradwell Claimed Jason Bradwell
4 Ways to Make Qualitative Research Your Competitive Marketing Advantage with Katelyn Bourgoin
Podcast Episode
User Interviews Claimed User Interviews
41
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About this creator

Do you know *exactly* which customers to target and what fuels their buying decisions?

If not, growth will always feel painfully slow.

I can help.

Hey, I’m Katelyn Bourgoin. I'm a marketer by trade and a 4X founder by choice. My specialty is helping growth-hungry teams figure out what triggers customers to buy so they can market smarter.

I've been called an "influential entrepreneur" by Forbes and named as one of the "top 20 wonder women of SaaS marketing and growth." I’ve run my own branding agency—reeling in clients like Target and Holiday Inn—built and sold a restaurant consulting business in under 2 years, and founded a VC-backed tech company that Inc. Magazine once called “the next LinkedIn” (spoiler: that last one didn’t quiiiiiiite go as planned).

Over the years, I’ve been featured in Forbes, Inc., USA Today, HuffPost, CBC, CTV, Bustle, and more. That's my professional highlight reel... but what does any of it really mean? And why should you give a damn?

Well, it means that I've been in the game long enough—and made enough mistakes along the way—that I know some stuff. I founded Customer Camp because I was sick and tired of watching smart people struggle. We help teams to focus on what matters most, yet is often neglected: deeply understanding their customers.

After all... whoever gets closer to the customer wins.

15
articles
41
podcast episodes
1
report
1
toolkit
3
videos
4
webinars
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