DECISION INTELLIGENCE FOR ABM! 🧠 Abhi Yadav Shares Data-Driven Strategies & Budget-Friendly Playbooks 📕
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DECISION INTELLIGENCE FOR ABM! 🧠 Abhi Yadav Shares Data-Driven Strategies & Budget-Friendly Playbooks 📕

In this episode of Scrappy ABM, host Mason Cosby and guest Abhi Yadav from iCustomer discuss leveraging decision intelligence to deploy Account-Based Marketing (ABM) and maintain alignment throughout the process. They explore practical strategies for implementing ABM programs without breaking the bank and share insights on how to use existing tech stacks creatively.

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