As a marketer and a creator, you know creativity is essential in this industry. But what you might not know: You could be thinking about creativity all wrong.Now, that sounds a little oxymoronic. Isn't creativity all about not having boundaries? Thinking big? Creating that "wow, genius" viral moment?Jay Acunzo begs to differ. The award-winning podcast host, global keynote speaker and author firmly believes creativity is less about coming up with sporadic, disruptive ideas and is instead something that should occur consistently on a more micro level. Spoiler: Putting processes in place to help you harness your creativity is key.