Five Proven Tactics Online Retailers and CPG Organizations Should Adopt When Building a First-Party Data Asset
4 min read
Five Proven Tactics Online Retailers and CPG Organizations Should Adopt When Building a First-Party Data Asset

Data issues can plague even the best-laid shopper acquisition and retention efforts of retail and consumer packaged goods (CPG) companies alike. Consequently, data deprecation is top-of-mind for leading B2C CMOs

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