A brief look at Mark Huber's LinkedIn will leave you with two thoughts:

He's kind of a badass ("Grew ARR at Metadata from $2.5M to $15M with over 75% being marketing-sourced").
He's worked in just about every marketing function out there, from Marketing Ops to Demand Gen to Product Marketing.
These two insights are not mutually exclusive. Working in a host of roles has given Mark a unique perspective on how to get cross-functional marketing results that wow teammates and leadership alike.

His top takeaway: "Content is the lifeblood of the go-to-market (GTM) team." 🔥

Mark, currently VP of Marketing at UserEvidence, shares his hard-earned lessons (and results) from one mega content project we worked on together at Metadata. Then, he gives us a play-by-play of tactics he uses to make strategic marketing decisions that drive pipeline.