Mark Huber

Mark Huber

LinkedIn

Most engaged

The Juice Claimed The Juice
🧃
The State of Gated vs Ungated Content
The State of Gated vs Ungated Content
Oct 08, 2024
Report
The Juice Claimed The Juice
🧃
The State of the B2B Podcast Listener
Unlocked
The State of the B2B Podcast Listener
Sep 18, 2023
Report
Share Your Genius Claimed Share Your Genius
🧃
B2B Podcast Metrics Benchmarks 🎙️
B2B Podcast Metrics Benchmarks 🎙️
Sep 23, 2024
Article
Metadata Metadata
🧃
Building Your 2023 Marketing Plan
Building Your 2023 Marketing Plan
Nov 29, 2022
Podcast Episode
UserEvidence UserEvidence
🧃
Proving Marketing's Impact Is More Than Justifying Spend
Proving Marketing's Impact Is More Than Justifying Spend
Oct 02, 2024
Podcast Episode
Metadata Metadata
🧃
Best Calls to Action for Digital Marketing (Backed By Data) | Metadata.io
Best Calls to Action for Digital Marketing (Backed By Data) | Metadata.io
Mar 16, 2022
Article
Metadata Metadata
How To Make Big Demand Gen Bets That Beat the House (and Deliver ROI) | Metadata.io
How To Make Big Demand Gen Bets That Beat the House (and Deliver ROI) | Metadata.io
Apr 04, 2023
Article
Metadata Metadata
Prioritizing Customer Retention as a Marketing Team
Prioritizing Customer Retention as a Marketing Team
May 02, 2023
Podcast Episode
Metadata Metadata
B2B Marketing Trends for the Rest of 2022
B2B Marketing Trends for the Rest of 2022
Sep 06, 2022
Podcast Episode
Metadata Metadata
How B2B Brands Can Stand Out on LinkedIn
How B2B Brands Can Stand Out on LinkedIn
Feb 21, 2023
Podcast Episode

Latest Content

The Reeder The Reeder
Self-Worth, Family Legacies, & Becoming an Executive with Mark Huber (VP of Marketing, UserEvidence)
Self-Worth, Family Legacies, & Becoming an Executive with Mark Huber (VP of Marketing, UserEvidence)
Nov 27, 2024
Podcast Episode
The Reeder The Reeder
Self-Worth, Family Legacies, & Becoming an Executive with Mark Huber (VP of Marketing, UserEvidence)
Self-Worth, Family Legacies, & Becoming an Executive with Mark Huber (VP of Marketing, UserEvidence)
Nov 27, 2024
Podcast Episode
The Reeder The Reeder
Self-Worth, Family Legacies, & Becoming an Executive
Self-Worth, Family Legacies, & Becoming an Executive
Nov 27, 2024
Podcast Episode
UserEvidence UserEvidence
What NOT to do as a CMO with Amrita Mathur, VP of Marketing @ Zapier
What NOT to do as a CMO with Amrita Mathur, VP of Marketing @ Zapier
Nov 22, 2024
Video
UserEvidence UserEvidence
Is a Major Product Pivot Death for a Brand?
Is a Major Product Pivot Death for a Brand?
Nov 13, 2024
Podcast Episode
UserEvidence UserEvidence
Breaking down the SDR problem with Kyle Coleman, CMO @ Copy.ai
Breaking down the SDR problem with Kyle Coleman, CMO @ Copy.ai
Nov 08, 2024
Video
UserEvidence UserEvidence
The brand crisis that's lengthening your sales cycle
The brand crisis that's lengthening your sales cycle
Oct 30, 2024
Podcast Episode
UserEvidence UserEvidence
The Brand Crisis That's Lengthening Your Sales Cycle
The Brand Crisis That's Lengthening Your Sales Cycle
Oct 30, 2024
Podcast Episode
UserEvidence UserEvidence
🧃
What growth marketing ACTUALLY is with Head of Growth @ Wonder Victoria Sakal
What growth marketing ACTUALLY is with Head of Growth @ Wonder Victoria Sakal
Oct 26, 2024
Podcast Episode
UserEvidence UserEvidence
Turning customer evidence into a solid GTM strategy with Sophie Buonassisi @ GTMfund
Turning customer evidence into a solid GTM strategy with Sophie Buonassisi @ GTMfund
Oct 26, 2024
Podcast Episode

Articles

66
The #1 Reason B2B Deals Are Stalling
Article
The #1 Reason B2B Deals Are Stalling
What Customer Obsession Is (And What It Isn't) with Jill Rowley
Article
What Customer Obsession Is (And What It Isn't) with Jill Rowley
How to Launch Customer Surveys That Actually Get Responses
Article
How to Launch Customer Surveys That Actually Get Responses
🧃
B2B Podcast Metrics Benchmarks 🎙️
Article
B2B Podcast Metrics Benchmarks 🎙️
Andrea Wunderlich's Go-to Tactics That Build Trust With B2B Buyers
Article
Andrea Wunderlich's Go-to Tactics That Build Trust With B2B Buyers
How Six B2B Marketing Leaders Build Trust With Buyers
Article
How Six B2B Marketing Leaders Build Trust With Buyers
Why Your GTM Messaging Fails (and How to Fix It)
Article
Why Your GTM Messaging Fails (and How to Fix It)
Land More of Your Best Customers With a Laser Focused ICP
Article
Land More of Your Best Customers With a Laser Focused ICP
Your Buyers Don't Trust You: Here's Why Kaylee Edmondson Says That's an Opportunity for Demand Gen
Article
Your Buyers Don't Trust You: Here's Why Kaylee Edmondson Says That's an Opportunity for Demand Gen
How Security Vendor HackerOne Uses Customer Evidence in Every GTM Function
Article
How Security Vendor HackerOne Uses Customer Evidence in Every GTM Function
Your Buyers Don't Trust You: Here's Why Jen Allen-Knuth Says That's an Opportunity for Sales
Article
Your Buyers Don't Trust You: Here's Why Jen Allen-Knuth Says That's an Opportunity for Sales
9 Questions You Should Answer Before Surveying Your Customers
Article
9 Questions You Should Answer Before Surveying Your Customers
Scaling a Customer Advocacy Program as a Team of One
Article
Scaling a Customer Advocacy Program as a Team of One
Customer Survey Design Best Practices Straight From Our Leadership Team
Article
Customer Survey Design Best Practices Straight From Our Leadership Team
Trade Random Acts of Customer Marketing for Always-On Surveying
Article
Trade Random Acts of Customer Marketing for Always-On Surveying
How to Create Original Research Content That Closes The Buyer Trust Gap
Article
How to Create Original Research Content That Closes The Buyer Trust Gap
Everything I Learned From Sending My First Customer Survey With UserEvidence
Article
Everything I Learned From Sending My First Customer Survey With UserEvidence
UserEvidence Raises Series A Led by CrossLink Capital to Automate Social Proof for B2B Go-to-Market Teams
Article
UserEvidence Raises Series A Led by CrossLink Capital to Automate Social Proof for B2B Go-to-Market Teams
The No-BS Buyer's Guide From Actual Metadata Customers
Article
The No-BS Buyer's Guide From Actual Metadata Customers
When Do DIY Paid Campaigns Make Sense?
Article
When Do DIY Paid Campaigns Make Sense?
Explore all Arrow right

Case Studies

1

Podcast Episodes

122
Self-Worth, Family Legacies, & Becoming an Executive with Mark Huber (VP of Marketing, UserEvidence)
Podcast Episode
Self-Worth, Family Legacies, & Becoming an Executive with Mark Huber (VP of Marketing, UserEvidence)
Self-Worth, Family Legacies, & Becoming an Executive with Mark Huber (VP of Marketing, UserEvidence)
Podcast Episode
Self-Worth, Family Legacies, & Becoming an Executive with Mark Huber (VP of Marketing, UserEvidence)
Self-Worth, Family Legacies, & Becoming an Executive
Podcast Episode
Self-Worth, Family Legacies, & Becoming an Executive
Is a Major Product Pivot Death for a Brand?
Podcast Episode
Is a Major Product Pivot Death for a Brand?
The brand crisis that's lengthening your sales cycle
Podcast Episode
The brand crisis that's lengthening your sales cycle
The Brand Crisis That's Lengthening Your Sales Cycle
Podcast Episode
The Brand Crisis That's Lengthening Your Sales Cycle
Turning customer evidence into a solid GTM strategy with Sophie Buonassisi @ GTMfund
Podcast Episode
Turning customer evidence into a solid GTM strategy with Sophie Buonassisi @ GTMfund
🧃
What growth marketing ACTUALLY is with Head of Growth @ Wonder Victoria Sakal
Podcast Episode
What growth marketing ACTUALLY is with Head of Growth @ Wonder Victoria Sakal
Don't Play It Safe With Your Content POV
Podcast Episode
Don't Play It Safe With Your Content POV
How Tara Robertson, CMO @ Bitly, scales customer marketing for maximum impact
Podcast Episode
How Tara Robertson, CMO @ Bitly, scales customer marketing for maximum impact
🧃
Proving Marketing's Impact Is More Than Justifying Spend
Podcast Episode
Proving Marketing's Impact Is More Than Justifying Spend
🧃
Proving marketing's impact is more than justifying spend
Podcast Episode
Proving marketing's impact is more than justifying spend
Building and Scaling Customer Evidence Programs
Podcast Episode
Building and Scaling Customer Evidence Programs
Building and scaling customer evidence programs
Podcast Episode
Building and scaling customer evidence programs
Don't Confuse Demand Creation With Brand Awareness
Podcast Episode
Don't Confuse Demand Creation With Brand Awareness
Don't confuse demand creation with brand awareness
Podcast Episode
Don't confuse demand creation with brand awareness
How to write stories your sales team will actually use
Podcast Episode
How to write stories your sales team will actually use
Where to focus your messaging: features vs. benefits vs. outcomes
Podcast Episode
Where to focus your messaging: features vs. benefits vs. outcomes
Churn is a company problem, not a customer success problem
Podcast Episode
Churn is a company problem, not a customer success problem
Why your GTM messaging fails (and how to fix it)
Podcast Episode
Why your GTM messaging fails (and how to fix it)
Explore all Arrow right

Reports

2

Videos

18
What NOT to do as a CMO with Amrita Mathur, VP of Marketing @ Zapier
Video
What NOT to do as a CMO with Amrita Mathur, VP of Marketing @ Zapier
Breaking down the SDR problem with Kyle Coleman, CMO @ Copy.ai
Video
Breaking down the SDR problem with Kyle Coleman, CMO @ Copy.ai
The marketing playbook for category creation With Jess Cook, Head of Content @ Island
Video
The marketing playbook for category creation With Jess Cook, Head of Content @ Island
Is transparent customer research the key to successful product?
Video
Is transparent customer research the key to successful product?
Spryng 2024: Adam McQueen (Senior Manager, Content & Community @ Klue)
Video
Spryng 2024: Adam McQueen (Senior Manager, Content & Community @ Klue)
Spryng 2024: Sidney Waterfall (SVP, GTM Strategy @ Passetto)
Video
Spryng 2024: Sidney Waterfall (SVP, GTM Strategy @ Passetto)
Spryng 2024: Anthony Pierri (Partner and Co-founder @ Fletch)
Video
Spryng 2024: Anthony Pierri (Partner and Co-founder @ Fletch)
Spryng 2024: Devin Reed (Founder @ The Reeder and 2x Head of Content @ Gong and Clari)
Video
Spryng 2024: Devin Reed (Founder @ The Reeder and 2x Head of Content @ Gong and Clari)
Spryng 2024: Andrea Wunderlich (Director of Product Marketing @ Maxio)
Video
Spryng 2024: Andrea Wunderlich (Director of Product Marketing @ Maxio)
Spryng 2024: Tim Davidson (Founder and VP of Marketing @ B2B Rizz)
Video
Spryng 2024: Tim Davidson (Founder and VP of Marketing @ B2B Rizz)
Spryng 2024: Trinity Nguyen (VP of Marketing @ UserGems)
Video
Spryng 2024: Trinity Nguyen (VP of Marketing @ UserGems)
Customer obsession has gone too far
Video
Customer obsession has gone too far
Spryng 2024: Nicole Wojno Smith (CMO @ Stay AI)
Video
Spryng 2024: Nicole Wojno Smith (CMO @ Stay AI)
Spryng 2024: Brooklin Nash (Co-Founder @ Beam Content)
Video
Spryng 2024: Brooklin Nash (Co-Founder @ Beam Content)
Spryng 2024: Katie Berg (VP Marketing @ Klue)
Video
Spryng 2024: Katie Berg (VP Marketing @ Klue)
Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine
Video
Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine
How AI Writing is Changing Demand Generation
Video
How AI Writing is Changing Demand Generation
How to Drive More Pipeline in 2021 with ABM
Video
How to Drive More Pipeline in 2021 with ABM

Webinars

9

I purchased Metadata in 2020 as a Director of Demand Generation at Fast Radius. First-time customer too.

The more I used it, the more I realized Metadata was building something special. And knew I wanted to be a part of it.

So I joined Metadata in August of 2020 as the second full-time marketer.

Now, I'm on the hook for making sure every B2B marketer who is held accountable to pipeline and revenue (aka the good ones) knows this category-defining tool exists.

LinkedIn LinkedIn
66
articles
1
case study
122
podcast episodes
2
reports
18
videos
9
webinars