It's tempting to see demos as something your sales team delivers and your prospects view – but if you want it to be truly effective, your demo needs to be a two-way street. That's the view of the legendary Larry Long Jr, CEO/Founder at LLJR Enterprises, who has helped scale sales efforts at brands like Pendo.io, and Intuit. I talked to him in a recent episode of the Demo Diaries podcast about how you can make a more interactive, engaging demo that wins you customers.