Coupons are cool but, have you heard about CashBack? Postscript is deeply committed to the mission of making SMS the #1 revenue channel for Shopify merchants and is constantly innovating on ways to make that mission a reality. And we've got some exciting news on how we're helping brands maximize revenue from SMS. We're proud to announce our recent acquisition of Fondue!

Fondue CashBack allows merchants to incentivize purchases without taking the losses of traditional discounting strategies, increasing the efficiency ROI of their overall SMS strategy.

Fondue was one of our more widely anticipated integrations with Postscript over the past year and they have had rapid growth in the D2C market over the last 9 months. In that time they've brought on over 100 customers including -influential brands like Obvi, and True Classics. With that much traction so fast, it was an easy "yes" to bring Fondue into the Postscript family. We're thrilled to welcome CEO and Co-founder Oren Charnoff, COO and Co-founder Abraham Lucey and CTO and Co-founder Will Herlands to the team.

"Postscript is a company with a similar customer base and has a similar obsession with the Welcome Series that we do," says Charnoff. "They're also an extremely focused company and their broader mission to make SMS the #1 revenue channel matches our broader vision to make CashBack the number one discount of choice."