The Video Format That Wins: Micro-Shows-Travis Tyler at Motion
Most B2B content gets scrolled past. This session shows how to make them stop.
Travis Tyler, Senior Social Media Manager at Motion, joins Goldcast to break down how to own a format and make your brand unforgettable-one micro-show at a time.
In a world of 1.5x playback and infinite scroll, Travis reveals the playbook behind social-native video series that punch through the noise, hook your audience, and build a recognizable brand without begging for likes.
Perfect for content marketers, social leads, and any B2B brand tired of feeling invisible.
📍Chapters below. And yes, they're skimmable (duh).
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00:00 - Welcome to the session on social formats
01:34 - Why most B2B content fails to grab attention
03:03 - Lessons from creators in other industries
04:32 - The problem with traditional repurposing
06:03 - Why webinar-to-clip doesn't cut it anymore
07:30 - Audience reactions and real-time feedback
09:00 - Inspiration from VEO and video-first workflows
10:30 - Why experimentation matters more than polish
12:03 - Building a unique, consistent content format
13:31 - Making B2B content *actually* fun
15:02 - How micro-shows create brand familiarity
16:30 - Instant recognition = winning the scroll war
18:07 - Playing characters: the underrated format move
19:37 - B2B meets Super Bowl ad-level creativity
21:02 - Content that builds trust (not just clicks)
22:30 - Bridging brand and demand teams through content
24:01 - Examples of brands doing this well (ClickUp, etc.)
25:33 - Creating faster than traditional editing workflows
27:01 - Why this strategy attracts top-tier marketers
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