How this CMO Manages Change in a High-Growth Company w/ Latané Conant, CMO at 6sense [Podcast]
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Randy Frisch Randy Frisch
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How this CMO Manages Change in a High-Growth Company w/ Latané Conant, CMO at 6sense [Podcast]

On this episode of The Marketer's Journey, I interview Latané Conant, CMO at 6sense, who I previously interviewed more than three years ago at the tail-end of 2019. Of course, a lot has changed since we last spoke, so I was eager to hear her exciting updates about how much her team has grown over the years. We discuss how buyer expectations have shifted, how she's managing those changes alongside her colleagues, and how she encourages everyone on her team to help move the needle.