AkzoNobel UK, a leading global paints and coatings company and owner of brands such as Dulux, Cuprinol, Sikkens, and Polycell, understands just how important social is, even for a brand selling paint and primers. In 2015, the digital team recognized the need to create a more mature social media strategy. At the time, AkzoNobel UK had 60+ fragmented accounts on Facebook, Twitter, and Instagram covering nine brands.Find out more in this case study.