How Vidyard uncovered a multimillion-dollar growth lever by moving downmarket
Associated with
Michael Litt Michael Litt
Zara Burke Zara Burke
Dee Reddy Dee Reddy
Posted Sep 17, 2020 10 min read
How Vidyard uncovered a multimillion-dollar growth lever by moving downmarket

Vidyard CEO Michael Litt joins Intercom's Ciaran Nolan to discuss how flipping the freemium model on its head became their answer to accelerated growth.