Associated with
Mendy Shlomo
Posted Dec 7, 2023
•
9 min read
6 Key Trends Sales Leaders Should Prepare For in 2024
The piece highlights the need for sales leaders to adapt to these evolving buyer behaviors by offering personalized, interactive demos throughout the sales process. It mentions success stories from companies like SailPoint and CT4, where adjusting demo strategies to cater to modern buyer needs improved the buying experience and expanded their reach.
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