30% of B2B businesses said they've hired outside help for at least some part of their content marketing, according to a 2020 survey from Semrush. This statistic shows that you're not alone in trying to outsource your content marketing efforts.
Outsourcing your content marketing, either by choosing a content marketing agency or teaming up with freelancers, can take a lot of work off your plate.
You'll have more time to work on larger projects for your business, and you can push out content more often than you would if you were just cramming it into your jam-packed schedule.
The same survey from Semrush I mentioned shows that B2B companies mainly outsource content writing, but you can hire outside experts to work on graphics, videos, animations, content editing, or really any other aspect of your content strategy that you don't have much time for.