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Customer Data Platform (CDP) / Ortto / Podcast Episodes
HyperGrowth Partners' Martin Gontovnikas on the importance of optimizing for the right metrics and trusting your gut
Associated with
Michael Sharkey Michael Sharkey
Jesus Requena Jesus Requena
Martin Gontovnikas Martin Gontovnikas
Andrea Warmington Andrea Warmington
4 min read
HyperGrowth Partners' Martin Gontovnikas on the importance of optimizing for the right metrics and trusting your gut
Ortto Ortto

Are you optimizing for the right metrics? HyperGrowth Partners' Martin Gontovnikas discusses why focusing on the wrong KPI could hurt your bottom line. Learn how to link every KPI to revenue or customer retention.

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