Customers are at the heart of every business, and their loyalty will make or break your brand.
According to research from Bain & Company, "loyalty leaders grow revenues roughly 2.5 times as fast as their industry peers and deliver two to five times the shareholder returns over the next 10 years." The business case is clear, yet many organizations under-value customer centricity, and they pay the price by lagging behind their competitors.

"Over 70% of CX leaders struggle to design projects that increase customer loyalty and achieve results," says Gartner. You would think making customers happy has now been ingrained in the DNA of most customer experience (CX) leaders and their companies. Running a successful CX strategy sounds simple, but there are challenges to consider and overcome, as well as competing business priorities that favor short-term results over the longer term investments in CX