Image Source As business owners and social media marketers, we're often concerned with scheduling social media posts, running campaigns, and analyzing ad performance. It's easy to forget social media was originally about connecting with other people.  Using social media to engage in conversation can help boost your brand awareness more than ads and campaigns. It turns out Twitter offers one of the best engagement tools of all the social networks - Twitter chats. Keep reading to learn: Table of Contents Twitter Chat: What It Is Twitter chat (or Tweetchat) refers to public conversations on Twitter that cover a specific topic