Posted Oct 9, 2023
•
10 min read
The psychology of a discount
This begs the question: what is the optimal discount? Furthermore, how does price influence a customer's decision to buy, and how does it stack up against other motivating forces? To solve this riddle, marketers must turn to consumer psychology and behavioral economics.
More Ways to Read:
🧃
Summarize
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
Simon Data
Featured by Kalyna Marketing
