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Simon Data
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Getting started with Customer Data Integration (CDI)
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Why composable CDPs benefit CRM teams
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Improving customer loyalty and retention in a chaotic world
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Streamlining customer marketing workflows
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Understanding the ROAS formula to achieve paid media success
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The best ways to build customer loyalty in 2024
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How CDPs leverage Snowflake to create hyper-personalized customer experiences
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The CDP schism: Salesforce vs. Snowflake in the battle for your data
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The key takeaways and latest insights from BFCM 2023
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The top customer marketing trends to expect in 2024
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Four ways CRM marketers measure incrementality
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Why marketers should implement a DMARC policy now
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The psychology of a discount
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Lifecycle Marketing: Definitions, Benefits and Strategies
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Email deliverability do's & don'ts during the holidays A marketer's guide to navigating the peak season email rush
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Behavioral targeting strategies for ecommerce brands during the holidays
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How to prepare your customer data for composability
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Simon Data recognized as a leader in Snowflake's 2023 Modern Marketing Data Stack Report
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Simon Data + Agency Partners: A Marketer's Secret Weapon
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Hack your paid media performance with first-party data
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How Simon Data and Power Digital are using first party data to boost TikTok ad performance
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Powered by Snowflake: Why we rebuilt our CDP's segmentation tool on Snowflake
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Simon Data Claims Top Leader Ranking from G2's Momentum Grid for CDPs for Fifth Consecutive Quarter
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How to build a modern marketing data stack for CRM personalization
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Introducing the first fully Snowflake-connected CDP
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How to improve the marketing data-request process
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What Is a CDP?
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Marketing Data Management: Understanding Its Importance, Benefits, & Challenges
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CDP vs. ESP: Which Will Benefit Your Business More?
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The Secrets of Successful Marketing Campaign Orchestration
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The myth of the best-in-class vs. all-in-one solution debate
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What Is Omnichannel Marketing? Examples and Tips
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Customer Micro-segmentation Marketing: Benefits & Best Practices
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How to Warm Up an IP Address and Domain the Right Way
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The Conundrum Between Packaged & Composable CDPs
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Re-Thinking Tomorrow's Data-Driven Applications
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Why Marketers Need Cloud Data Warehouses (CDWs)
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Using data effectively has become a top challenge for marketers
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Customer Behavior is Changing. Are You Paying Attention?
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State of the Marketing Stack: Thriving in a Data-Driven World
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From Back Seat Drivers to Co-Pilots: How Marketers Can Work More Effectively with Data Teams
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Adapt to Survive: What Marketers Can Learn About This Major Airline's Holiday Fiasco
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Cookieless tracking: Why we are heading for a cookieless future and 5 tips to prepare
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Serving Your Customers & The Recipe for Success in Choosing a CDP
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The Growth Minded Data Stack: Unlock the Power of a Full Customer 360
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Which Type of Customer Data Platform is Best for You
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Marketing Campaigns we're Admiring this Valentine's Day
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Market Segmentation Analysis: Definition and Examples
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Why Lifecycle Marketing is the Key to Sustained Consumer Engagement
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CRM vs. CDP: Understanding the Differences for Your Marketing Goals
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Reverse ETL: What Is It & Why It's Important
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Why Audience Segmentation Needs a Customer Data Platform
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Simon Data and Snowflake Make Customer Data Accessible to Marketers
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Understanding Customer Data: Types, and How to Collect and Segment
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Customer Analytics: What It Is & How to Track Metrics
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Zero-Party Data and Its Importance to Marketers in 2022
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Reverse ETL: What Is It & Why It's Important
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What Does a Customer Data Platform Do?
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Types of Customer Data Platforms (CDPs) and How to Choose the Right One
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Holiday email tips to unwrap success and maximize engagement
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First Impressions: The 'Friend A' Welcome Experience Strategy
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Data Trends & Technology: A FAQ for Marketers
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Customer Segmentation: Definition, Methods, and Benefits
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The Hidden Cost of Complexity to your Team's Productivity
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Doing More with Less
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Personalized Marketing Can Increase Profits
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Simon Data + Technology Partners: A Marketer's Dream Team
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What To Do When Your ESP Increases Its Price (Despite The Looming Recession)
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Data Warehouses vs ETL and How They Work Together
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Solutions for Customer Journey Challenges with Simon
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Op-Ed: Can Anything Just Call Itself a CDP?
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Marketing Cloud vs Cross-Channel Marketing Platforms
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Why a CDP is the Key to Cross-Channel Marketing
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How iOS 15 Privacy Updates Affect Email Marketing Tactics
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Simon Data Launches NFT Platform Allowing Brands To Finally Own Their Customer Data
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5 Trends Impacting Data Strategies and How Top Brands Use Data
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Simon's Native SMS Marketing, Powered by Attentive
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Identity+: Making Identity Resolution Accessible to Marketers
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How To Use Customer Data For Marketing
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Simon Data and Attentive Announce Integration
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The Ultimate Guide to Trigger Marketing
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Simon Named a Gartner Cool Vendor for Multichannel Marketing 2020
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Predictive Modeling Use Cases
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The Ultimate Guide to Data Orchestration
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The Ultimate Guide to Lifecycle Marketing
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The Ultimate Guide to Customer Data Management
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Navigating Personalization in a Privacy-Driven Marketing Landscape
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The Ultimate Guide to Email Marketing Software
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The Ultimate Guide to Cross-Channel Marketing
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Leveraging Data & Understanding Consumer Intentionality To Drive Better Experiences
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CDP vs DMP: What's the Difference, and Which is Right For You?
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The Ultimate Guide to the 360-Degree Customer View
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Bringing the Lifecycle Marketing Sandwich to Work
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Why Data Shouldn't Be an Afterthought in Your Business Strategy
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Concerns About Data Privacy
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Simon Data 4x Leader in CDP Space via Winter G2 Rankings
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