Simon Data

Simon Data

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Getting started with Customer Data Integration (CDI)
Article
Getting started with Customer Data Integration (CDI)
Why composable CDPs benefit CRM teams
Article
Why composable CDPs benefit CRM teams
Improving customer loyalty and retention in a chaotic world
Article
Improving customer loyalty and retention in a chaotic world
Streamlining customer marketing workflows
Article
Streamlining customer marketing workflows
Understanding the ROAS formula to achieve paid media success
Article
Understanding the ROAS formula to achieve paid media success
The best ways to build customer loyalty in 2024
Article
The best ways to build customer loyalty in 2024
How CDPs leverage Snowflake to create hyper-personalized customer experiences
Article
How CDPs leverage Snowflake to create hyper-personalized customer experiences
The CDP schism: Salesforce vs. Snowflake in the battle for your data
Article
The CDP schism: Salesforce vs. Snowflake in the battle for your data
The key takeaways and latest insights from BFCM 2023
Article
The key takeaways and latest insights from BFCM 2023
The top customer marketing trends to expect in 2024
Article
The top customer marketing trends to expect in 2024
Four ways CRM marketers measure incrementality
Article
Four ways CRM marketers measure incrementality
Why marketers should implement a DMARC policy now
Article
Why marketers should implement a DMARC policy now
The psychology of a discount
Article
The psychology of a discount
Lifecycle Marketing: Definitions, Benefits and Strategies
Article
Lifecycle Marketing: Definitions, Benefits and Strategies
Email deliverability do's & don'ts during the holidays A marketer's guide to navigating the peak season email rush
Article
Email deliverability do's & don'ts during the holidays A marketer's guide to navigating the peak season email rush
Behavioral targeting strategies for ecommerce brands during the holidays
Article
Behavioral targeting strategies for ecommerce brands during the holidays
How to prepare your customer data for composability
Article
How to prepare your customer data for composability
Simon Data recognized as a leader in Snowflake's 2023 Modern Marketing Data Stack Report
Article
Simon Data recognized as a leader in Snowflake's 2023 Modern Marketing Data Stack Report
Simon Data + Agency Partners: A Marketer's Secret Weapon
Article
Simon Data + Agency Partners: A Marketer's Secret Weapon
Hack your paid media performance with first-party data
Article
Hack your paid media performance with first-party data
How Simon Data and Power Digital are using first party data to boost TikTok ad performance
Article
How Simon Data and Power Digital are using first party data to boost TikTok ad performance
Powered by Snowflake: Why we rebuilt our CDP's segmentation tool on Snowflake
Article
Powered by Snowflake: Why we rebuilt our CDP's segmentation tool on Snowflake
Simon Data Claims Top Leader Ranking from G2's Momentum Grid for CDPs for Fifth Consecutive Quarter
Article
Simon Data Claims Top Leader Ranking from G2's Momentum Grid for CDPs for Fifth Consecutive Quarter
How to build a modern marketing data stack for CRM personalization
Article
How to build a modern marketing data stack for CRM personalization
Introducing the first fully Snowflake-connected CDP
Article
Introducing the first fully Snowflake-connected CDP
How to improve the marketing data-request process
Article
How to improve the marketing data-request process
What Is a CDP?
Article
What Is a CDP?
Marketing Data Management: Understanding Its Importance, Benefits, & Challenges
Article
Marketing Data Management: Understanding Its Importance, Benefits, & Challenges
CDP vs. ESP: Which Will Benefit Your Business More?
Article
CDP vs. ESP: Which Will Benefit Your Business More?
The Secrets of Successful Marketing Campaign Orchestration
Article
The Secrets of Successful Marketing Campaign Orchestration
The myth of the best-in-class vs. all-in-one solution debate
Article
The myth of the best-in-class vs. all-in-one solution debate
What Is Omnichannel Marketing? Examples and Tips
Article
What Is Omnichannel Marketing? Examples and Tips
Customer Micro-segmentation Marketing: Benefits & Best Practices
Article
Customer Micro-segmentation Marketing: Benefits & Best Practices
How to Warm Up an IP Address and Domain the Right Way
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How to Warm Up an IP Address and Domain the Right Way
The Conundrum Between Packaged & Composable CDPs
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The Conundrum Between Packaged & Composable CDPs
Re-Thinking Tomorrow's Data-Driven Applications
Article
Re-Thinking Tomorrow's Data-Driven Applications
Why Marketers Need Cloud Data Warehouses (CDWs)
Article
Why Marketers Need Cloud Data Warehouses (CDWs)
Using data effectively has become a top challenge for marketers
Article
Using data effectively has become a top challenge for marketers
Customer Behavior is Changing. Are You Paying Attention?
Article
Customer Behavior is Changing. Are You Paying Attention?
State of the Marketing Stack: Thriving in a Data-Driven World
Article
State of the Marketing Stack: Thriving in a Data-Driven World
From Back Seat Drivers to Co-Pilots: How Marketers Can Work More Effectively with Data Teams
Article
From Back Seat Drivers to Co-Pilots: How Marketers Can Work More Effectively with Data Teams
Adapt to Survive: What Marketers Can Learn About This Major Airline's Holiday Fiasco
Article
Adapt to Survive: What Marketers Can Learn About This Major Airline's Holiday Fiasco
Cookieless tracking: Why we are heading for a cookieless future and 5 tips to prepare
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Cookieless tracking: Why we are heading for a cookieless future and 5 tips to prepare
Serving Your Customers & The Recipe for Success in Choosing a CDP
Article
Serving Your Customers & The Recipe for Success in Choosing a CDP
The Growth Minded Data Stack: Unlock the Power of a Full Customer 360
Article
The Growth Minded Data Stack: Unlock the Power of a Full Customer 360
Which Type of Customer Data Platform is Best for You
Article
Which Type of Customer Data Platform is Best for You
Marketing Campaigns we're Admiring this Valentine's Day
Article
Marketing Campaigns we're Admiring this Valentine's Day
Market Segmentation Analysis: Definition and Examples
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Market Segmentation Analysis: Definition and Examples
Why Lifecycle Marketing is the Key to Sustained Consumer Engagement
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Why Lifecycle Marketing is the Key to Sustained Consumer Engagement
CRM vs. CDP: Understanding the Differences for Your Marketing Goals
Article
CRM vs. CDP: Understanding the Differences for Your Marketing Goals
Reverse ETL: What Is It & Why It's Important
Article
Reverse ETL: What Is It & Why It's Important
Why Audience Segmentation Needs a Customer Data Platform
Article
Why Audience Segmentation Needs a Customer Data Platform
Simon Data and Snowflake Make Customer Data Accessible to Marketers
Article
Simon Data and Snowflake Make Customer Data Accessible to Marketers
Understanding Customer Data: Types, and How to Collect and Segment
Article
Understanding Customer Data: Types, and How to Collect and Segment
Customer Analytics: What It Is & How to Track Metrics
Article
Customer Analytics: What It Is & How to Track Metrics
Zero-Party Data and Its Importance to Marketers in 2022
Article
Zero-Party Data and Its Importance to Marketers in 2022
Reverse ETL: What Is It & Why It's Important
Article
Reverse ETL: What Is It & Why It's Important
What Does a Customer Data Platform Do?
Article
What Does a Customer Data Platform Do?
Types of Customer Data Platforms (CDPs) and How to Choose the Right One
Article
Types of Customer Data Platforms (CDPs) and How to Choose the Right One
Holiday email tips to unwrap success and maximize engagement
Article
Holiday email tips to unwrap success and maximize engagement
First Impressions: The 'Friend A' Welcome Experience Strategy
Article
First Impressions: The 'Friend A' Welcome Experience Strategy
Data Trends & Technology: A FAQ for Marketers
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Data Trends & Technology: A FAQ for Marketers
Customer Segmentation: Definition, Methods, and Benefits
Article
Customer Segmentation: Definition, Methods, and Benefits
The Hidden Cost of Complexity to your Team's Productivity
Article
The Hidden Cost of Complexity to your Team's Productivity
Doing More with Less
Article
Doing More with Less
Personalized Marketing Can Increase Profits
Article
Personalized Marketing Can Increase Profits
Simon Data + Technology Partners: A Marketer's Dream Team
Article
Simon Data + Technology Partners: A Marketer's Dream Team
What To Do When Your ESP Increases Its Price (Despite The Looming Recession)
Article
What To Do When Your ESP Increases Its Price (Despite The Looming Recession)
Data Warehouses vs ETL and How They Work Together
Article
Data Warehouses vs ETL and How They Work Together
Solutions for Customer Journey Challenges with Simon
Article
Solutions for Customer Journey Challenges with Simon
Op-Ed: Can Anything Just Call Itself a CDP?
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Op-Ed: Can Anything Just Call Itself a CDP?
Marketing Cloud vs Cross-Channel Marketing Platforms
Article
Marketing Cloud vs Cross-Channel Marketing Platforms
Why a CDP is the Key to Cross-Channel Marketing
Article
Why a CDP is the Key to Cross-Channel Marketing
How iOS 15 Privacy Updates Affect Email Marketing Tactics
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How iOS 15 Privacy Updates Affect Email Marketing Tactics
Simon Data Launches NFT Platform Allowing Brands To Finally Own Their Customer Data
Article
Simon Data Launches NFT Platform Allowing Brands To Finally Own Their Customer Data
5 Trends Impacting Data Strategies and How Top Brands Use Data
Article
5 Trends Impacting Data Strategies and How Top Brands Use Data
Simon's Native SMS Marketing, Powered by Attentive
Article
Simon's Native SMS Marketing, Powered by Attentive
Identity+: Making Identity Resolution Accessible to Marketers
Article
Identity+: Making Identity Resolution Accessible to Marketers
How To Use Customer Data For Marketing
Article
How To Use Customer Data For Marketing
Simon Data and Attentive Announce Integration
Article
Simon Data and Attentive Announce Integration
The Ultimate Guide to Trigger Marketing
Article
The Ultimate Guide to Trigger Marketing
Simon Named a Gartner Cool Vendor for Multichannel Marketing 2020
Article
Simon Named a Gartner Cool Vendor for Multichannel Marketing 2020
Predictive Modeling Use Cases
Article
Predictive Modeling Use Cases
The Ultimate Guide to Data Orchestration
Article
The Ultimate Guide to Data Orchestration
The Ultimate Guide to Lifecycle Marketing
Article
The Ultimate Guide to Lifecycle Marketing
The Ultimate Guide to Customer Data Management
Article
The Ultimate Guide to Customer Data Management
Navigating Personalization in a Privacy-Driven Marketing Landscape
Article
Navigating Personalization in a Privacy-Driven Marketing Landscape
The Ultimate Guide to Email Marketing Software
Article
The Ultimate Guide to Email Marketing Software
The Ultimate Guide to Cross-Channel Marketing
Article
The Ultimate Guide to Cross-Channel Marketing
Leveraging Data & Understanding Consumer Intentionality To Drive Better Experiences
Article
Leveraging Data & Understanding Consumer Intentionality To Drive Better Experiences
CDP vs DMP: What's the Difference, and Which is Right For You?
Article
CDP vs DMP: What's the Difference, and Which is Right For You?
The Ultimate Guide to the 360-Degree Customer View
Article
The Ultimate Guide to the 360-Degree Customer View
Bringing the Lifecycle Marketing Sandwich to Work
Article
Bringing the Lifecycle Marketing Sandwich to Work
Why Data Shouldn't Be an Afterthought in Your Business Strategy
Article
Why Data Shouldn't Be an Afterthought in Your Business Strategy
Concerns About Data Privacy
Article
Concerns About Data Privacy
Simon Data 4x Leader in CDP Space via Winter G2 Rankings
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Simon Data 4x Leader in CDP Space via Winter G2 Rankings