We caught up with Sarah Lieber, Senior Field Marketing Manager at Apollo, live from INBOUND, to talk all things event strategy, community building, and where B2B marketing is heading in 2025. 🚀
Sarah drops a game-changing playbook on how Apollo uses a "buddy system" to create pre-event FOMO and boost attendance rates. 🎯 From curating quality leads over quantity to ditching generic happy hours, this interview is packed with fresh, actionable insights for modern field marketers.
💡 What You'll Learn:
• Why generic happy hours no longer work
• How to boost event attendance with a pre-event connection strategy
• Why community building before and after events is the secret to long-term ROI
"This Pre-Event "Buddy System" Strategy Is Genius!"
What's next for B2B marketing in 2025 (spoiler: more in-person!)
🔥 Whether you're planning a hosted dinner, webinar, or full-blown field tour, these tips will elevate your next campaign.
#FieldMarketing #EventMarketing #B2BMarketing #Apollo #INBOUND2024 #MarketingStrategy #VirtualEvents #InPersonEvents #Marketing2025 #CommunityBuilding #EventROI #DemandGen #digitalmarketing
