HubSpot's CEO Yamini Rangan on ditching the funnel for the Flywheel
Associated with
Anna Griffin Anna Griffin
Liam Geraghty Liam Geraghty
Posted Apr 28, 2022 19 min read
HubSpot's CEO Yamini Rangan on ditching the funnel for the Flywheel

As we devise better ways to engage with our customers, maybe it's time we evolve our metaphors, too.