The Right Way to RevOps
Associated with
Howard Brown Howard Brown
Mallory Lee Mallory Lee
Alastair Woolcock Alastair Woolcock
Posted Dec 28, 2022
The Right Way to RevOps

Is RevOps just Sales Ops 2.0? According to Mallory Lee, VP of RevOps at Nylas, simply renaming Sales Ops to RevOps isn't the right way to do it. Coming from a marketing background with a tight focus on Sales-Marketing alignment, Mallory knows what it takes to create a successful RevOps function that does what it's supposed to do. She shares how RevOps can help tell an objective, data-driven story about the value of what different teams are working on.

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