A recent poll that Mindmatrix conducted during a webinar revealed that the single biggest request vendors receive from their partners today is for marketing and sales support. 43% of vendors reported that their partners seek sales and marketing support the most from them. While most of the vendors already recognize the importance of offering sales and marketing support to their partners, they still make mistakes when it comes to actually providing support. That is because a lot of vendors have one big misconception about how to support partners in sales and marketing. A lot of them believe providing channel partners with basic product training, a partner portal, and sales and marketing content is equivalent to offering excellent partner marketing and sales support, when in fact, it is not. All of these elements are essential to partner marketing and sales success, but there's more to it. Vendors need to really help their partners to sell. That means, vendors need to help partners with