Scale Your CX Measurement Program
Associated with
Angelina Gennis Angelina Gennis
Dr. Maxie Schmidt Dr. Maxie Schmidt
Martin Gill Martin Gill
Posted Mar 5, 2024 3 min read
Scale Your CX Measurement Program

Most large organizations operate across lines of business, products, segments, brands, and/or countries. CX leaders who want to scale their CX measurement program across such an organization must balance the need for efficient and consistent CX measurement with an appropriate level of autonomy for organizational units. VP and Principal Analyst Maxie Schmidt answers common questions on scaling measurement management programs, illustrated through case studies.