A few days back, we had the opportunity to listen to Don Norman, the director of The Design Lab, University of California - San Diego. Amazon describes him as a voyeur, observer and a "former lots of things," including VP at Apple. Don is best known for his seminal book "The Design of Everyday Things" and is revered throughout the design community. In what will excite readers, Don is already planning another book but is yet to put pen to paper.