3 CX Strategies for CROs
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Posted Mar 16, 2021 3 min read
3 CX Strategies for CROs

  Apple Podcasts | Spotify | Google Podcasts | Stitcher   As a Chief Revenue Officer (CRO), how can you assure that the culture of your organization supports the idea that customer experience (CX) is everyone's responsibility? One of the best strategies is to dissolve some of the barriers between teams and create a revenue team. Key to doing so successfully is creating compassion and empathy through cross-training. A CRO should understand the pipeline numbers as well as sales leaders, the Ideal Customer Profile (ICP) as well as marketing leaders, and churn as well as customer success leaders. That's a tall order, but today's guest on "The Customer Experience Podcast," Darryl Praill, is more than up to it. He's focused on getting rid of internal power struggles by establishing the rules of engagement internally - and acting as a therapist when needed. Having held leadership roles across departments in various companies, he's worn everyone's shoes and knows what drives them, giving him an edge on unifying across departments. Darryl is CRO at VanillaSoft, a sales engagement solution that shortens the turnaround between marketing-qualified leads, sales-qualified leads, and deals. Part of his responsibility is the customer experience. But his vision is ...