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Darryl Praill: Building your marketing career path
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Quarterly State of Marketing
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Aggressive B2B SaaS Revenue Machine ► Comfortable in the board room, lunch room, and classroom ► Can quickly assess people, challenges, and opportunities ► Forthright with observations and recommendations ► Manages a budget better than a miser ► Passionate about mentoring people ► At ease in high stress, fast paced, or political environments ► Not afraid of making hard decisions ► Fanatical about process, metrics, automation and accountability ► Sarcastic

ME.
I work fast. I’m fiercely loyal. I’m tenacious. I’m technical. I’m a team player. I get results.

ROLES.
I’m a veteran Vice President of Marketing, an occasional Vice President of Sales, and often a Vice President of Sales and Marketing. I understand quotas as well as strategy and tactics.

PROCESS.
I’m a huge fan of the Forrester (SiriusDecisions Demand Waterfall) and their supporting process methodologies, as well as Gartner's (TOPO) Double Funnel. I use CRM (Salesforce.com) and I use marketing automation (Marketo, Pardot, HubSpot, Act-On). I rely on metrics (Google Analytics, Business Intelligence, Dashboards). I believe in Service Level Agreements (SLA) between Sales and Marketing.

PLANNING.
Have a plan. Work the plan. Whether it is a business plan, a marketing plan, a content calendar, an events calendar, a campaign calendar, or a social media and marketing communications calendar — the first thing I do is create a plan.

PROMOTION.
Success starts by telling the world that you’re a success, and that you can help them. Marketing is used to establish trust, credibility and overcome objections.

PERFORMANCE.
At the end of the day we are all held accountable for our results. I meet and exceed expectations.

PROOF.
I’ve raised millions in funding. I’ve taken companies public. I’ve held executive roles with companies like SAP (Sybase), IBM (Cognos), Kinaxis (webPLAN), and Airbus (CML Emergency Services). Industry leaders including AC Nielsen, Salesforce.com, UBM and Tweed have engaged me.

NEXT STEPS.
● Call or SMS: 1-613-291-4944
● Email: [email protected]
● Twitter: @ohpinion8ted
● Website: www.darrylpraill.com

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