'Content is the best form of marketing investment you can make in times of crisis', says Ankur Warikoo, Co-Founder & Board Member, Nearbuy.com.
Ankur further stresses that it is time to focus on customer care and operations in order to reach and comfort the customers. He suggests that owning up for the inconvenience caused in an authentic manner will go a long way.
Check out the 3 key aspects to marketing in times of crisis according to Ankur as he speaks to Ashish Sinha, Founder, NextBigWhat.