Google processes over 3.5 billion searches a day. Nearly half of these searches are from consumers seeking out local information, with Google My Business (GMB) as one of the top resources to find this local business information.

So how can your business leverage GMB to reach these local, purchase-ready consumers?

This is where photos come into play. Consumers use photos to decide if a business is worth visiting, whether it's for a restaurant or a hotel.

Investing in high-quality photos can set your business apart from your competition and entice consumers to visit your business. Take a look at these stats to see the power behind having an optimized photo presence on GMB. Keep reading to see how your business can stand out on GMB with photos.