Associated with
Mike Shields
3 min read
Next in Media: How Macy's is Quietly Building a New Profit Center From Retail Media
Next in Media spoke with Michael Krans, VP Macy's Media Network, about his recent move from Walmart, how he's trying to evangelize an ad sales ulture inside a giant shopping organization, and why he's not worried about retail media saturation.
Other content from
AppsFlyer
Featured by Salesforce
