Do you wonder why strategies that work for B2C brands fall flat for your B2B? Many B2B social media managers face challenges that can leave them feeling frustrated and unsure of how to proceed: How do you create engaging content for a seemingly dry industry? How do you measure ROI when your sales cycles are long and complex? And how do you build meaningful relationships in a landscape where decision-makers are notoriously hard to reach? These are the puzzles that may keep B2B social media managers up at night. But what if there were ways to not just overcome these