Personalization plays a significant role in growth marketing.

The attention span of the human is as low as that of a goldfish. The only way to grab the attention of a customer is by personalizing their experience and making the communication relevant to them.
Gaurav Chapparwal, Analytics Leader and Advisor at MoEngage, advises marketers to bid goodbye to spray and pray method of communication and adopt personalization – more precisely, a 1:1 communication.

Watch him talk about how you can use personalization to build a long-term relationship with your customers and grow your business. Also, learn how you can leverage data, tools and technology to drive personalization for every type of customer journeys.